Low delivery rates can have several negative consequences:
1. Lost Revenue: If your emails aren't reaching your audience, you're missing out on potential sales and revenue. 2. Poor Engagement: Low delivery rates can lead to poor engagement metrics, which can further harm your sender reputation. 3. Increased Costs: You may end up spending more on acquiring new email addresses and running campaigns without seeing a return on investment. 4. Brand Damage: Frequent delivery issues can damage your brand's reputation and trustworthiness.