Including low-quality links in your email campaigns can have several negative consequences:
Decreased Trust: Recipients may lose trust in your brand if they are directed to unreliable or irrelevant websites. Poor Engagement: If your links are not valuable or relevant, recipients are less likely to engage with your content, leading to lower engagement rates. Negative Impact on Deliverability: Email service providers (ESPs) may flag your emails as spam if they contain low-quality links, reducing your overall deliverability. Damage to Sender Reputation: Consistently sending emails with low-quality links can damage your sender reputation, making it harder for your emails to reach the inbox in the future.