What are the Consequences of Neglecting List Hygiene?
Ignoring list hygiene can lead to a variety of issues:
Increased Bounce Rates: Sending emails to invalid addresses results in hard bounces, which can negatively impact your sender reputation. Spam Complaints: If recipients find your emails irrelevant or annoying, they may mark them as spam, further damaging your reputation. Lower Engagement: A dirty list often contains inactive users who won’t engage with your content, resulting in lower open and click rates.