Failing to gain consent can lead to several negative consequences, including:
Legal Penalties: Non-compliance with regulations like GDPR and CAN-SPAM Act can result in substantial fines. Damage to Reputation: Sending unsolicited emails can harm your brand's reputation and erode trust with your audience. Low Engagement: Emails sent without consent are likely to have lower open and click-through rates, reducing the effectiveness of your campaigns. High Unsubscribe Rates: Users who did not consent are more likely to unsubscribe, leading to a higher churn rate.