What Are the Consequences of Not Offering Easy Unsubscribe?
Failing to provide an easy unsubscribe option can have several negative consequences:
Legal Issues: Non-compliance with email marketing regulations can lead to hefty fines and legal actions. Spam Complaints: Recipients may mark your emails as spam, which can damage your sender reputation and affect deliverability. Brand Damage: It can harm your brand image and trustworthiness, making it difficult to build a loyal subscriber base.