What are the Consequences of Overlooking Segmentation?
Ignoring segmentation can have several negative repercussions:
Lower Engagement Rates: Sending generic emails to your entire list can result in lower open and click-through rates. Subscribers are more likely to engage with content that is tailored to their interests and needs. Increased Unsubscribes: Irrelevant content can lead to higher unsubscribe rates. When subscribers receive emails that don’t resonate with them, they are more likely to opt-out of your list. Spam Complaints: Sending irrelevant emails increases the risk of your messages being marked as spam. This can harm your sender reputation and deliverability rates. Wasted Resources: Without segmentation, you may be spending resources on creating and sending emails that don’t yield the desired results.