What are the Consequences of Poor Email Reputation?
The consequences of a damaged email reputation can be severe:
1. Decreased Deliverability: Emails may be filtered into spam or blocked entirely. 2. Lost Opportunities: Potential customers may never see your emails, leading to lost sales. 3. Increased Costs: You may need to invest in reputation repair services or new email marketing tools. 4. Negative Brand Perception: Continual issues can harm your overall brand image.