Neglecting email validity can lead to several negative outcomes:
Increased Spam Complaints: Sending emails to invalid addresses can increase the likelihood of being marked as spam, affecting your ability to reach valid subscribers. Higher Bounce Rates: A high bounce rate can signal to email service providers that your content is unwanted, leading to further deliverability issues. Legal Issues: Failure to comply with regulations such as the CAN-SPAM Act or GDPR can result in legal penalties and damage to your brandâs reputation.