What Are the Consequences of Sending Unsolicited Emails?
Sending unsolicited emails can have several negative repercussions:
Legal Penalties: Many countries have strict regulations like the CAN-SPAM Act in the U.S. and the GDPR in the EU, which impose hefty fines for sending unsolicited emails. Reputation Damage: Recipients may mark your emails as spam, damaging your brand’s reputation and reducing your deliverability rates. Lower Engagement: Unsolicited emails often result in low open and click-through rates, affecting the overall effectiveness of your email marketing campaigns.