What are the Consequences of Unresponsive Email Design?
The consequences of using unresponsive design in your email campaigns can be severe. These include:
1. Lower engagement rates: Unresponsive emails are hard to read and navigate, leading to lower click-through rates. 2. Higher bounce rates: Recipients are more likely to delete or ignore emails that are difficult to view. 3. Damage to brand reputation: Consistently sending poorly designed emails can harm your brand's image. 4. Decreased conversion rates: If users can't easily interact with your email, they are less likely to take the desired action.