What are the Consequences of Using a Low Quality Email List?
Using a low quality email list can have several negative consequences:
1. Poor Engagement: Emails sent to uninterested or invalid recipients will result in low open and click-through rates. 2. Spam Complaints: Sending emails to people who haven't opted in can lead to spam complaints, damaging your sender reputation. 3. Deliverability Issues: High bounce rates and spam complaints can lead to your emails being blocked or sent to the spam folder by email service providers. 4. Legal Penalties: Non-compliance with email marketing laws can result in hefty fines and legal action.