What are the Core Costs Involved in Email Marketing?
Email marketing is often praised for its cost-effectiveness, but it's crucial to understand the various components that contribute to the overall expense. The core costs typically include:
Email Service Provider (ESP) Fees: These are recurring costs for using platforms like Mailchimp, Constant Contact, or SendGrid. Content Creation: Costs associated with designing and writing engaging emails. List Management: Expenses related to maintaining and growing your email list. Analytics and Reporting: Tools to measure the effectiveness of your campaigns.