The absence of personalization can lead to several drawbacks:
Lower Engagement: Generic emails often fail to capture attention, leading to lower open rates and click-through rates. Increased Unsubscribes: Recipients may find irrelevant emails annoying, prompting them to unsubscribe. Decreased Conversion: Without tailoring the message to the recipientâs needs, the likelihood of converting them into customers diminishes. Poor Brand Perception: Sending impersonal emails can make a brand appear out of touch with its audience.