While convenient, this approach has several significant drawbacks:
Low Engagement: Emails that are not personalized often result in low open and click-through rates. High Unsubscribe Rates: Irrelevant content can frustrate recipients, leading them to unsubscribe. Poor ROI: Without targeted messaging, the return on investment in email marketing is often low. Spam Complaints: Non-personalized emails are more likely to be marked as spam by recipients.