What are the fundamental legal frameworks governing email marketing?
Email marketing is regulated by various laws globally to protect consumers from spam and ensure their privacy. Some of the key legal frameworks include the CAN-SPAM Act in the United States, the General Data Protection Regulation (GDPR) in the European Union, and the Canada's Anti-Spam Legislation (CASL). These laws dictate how businesses can collect, store, and use email addresses, as well as the content and structure of marketing emails.