Focus on the following key areas during your data audit:
Data Quality: Ensure the accuracy and completeness of your email addresses and subscriber information. Segmentation: Review your segmentation criteria to ensure they are relevant and effective for targeting. Engagement Metrics: Analyze open rates, click-through rates, and other engagement metrics to identify trends and areas for improvement. Compliance: Ensure your data collection and usage practices comply with regulations like GDPR and CAN-SPAM.