In email marketing, several key areas should be subjected to automation testing:
Deliverability: Ensuring emails reach the inbox and not the spam folder. Content: Verifying that the content is accurate, relevant, and free of errors. Personalization: Checking if personalization elements like names and preferences are correctly implemented. Links: Ensuring all hyperlinks and CTAs (Call to Actions) are working correctly. Rendering: Verifying that emails render correctly across different devices and email clients.