What are the key aspects of GDPR in the context of email marketing?
The GDPR, which came into effect in May 2018, imposes strict rules on how businesses collect, store, and use personal data of EU citizens. In the context of email marketing, businesses must: - Obtain explicit consent before sending any marketing emails. - Provide clear and accessible information on how personal data will be used. - Offer easy ways for recipients to withdraw consent (unsubscribe). - Ensure data processing systems are secure and comply with GDPR standards. Non-compliance with GDPR can result in heavy fines.