What are the Key Attributes of Transactional Emails?
Transactional emails possess several key attributes that distinguish them from other types of emails:
Timely Delivery: These emails are triggered and sent immediately after a specific action, ensuring timely communication. Personalization: Transactional emails often include personalized content such as the recipient’s name, order details, or account information, making them highly relevant. High Open Rates: Due to their relevance and timing, transactional emails generally have higher open rates compared to promotional emails. Compliance: These emails typically comply with regulations such as the CAN-SPAM Act, as they are not primarily promotional and are sent with the recipient's consent. Clear Call to Action: They often include a clear call to action (CTA), such as confirming an email address, tracking an order, or resetting a password.