Several key behaviors should be monitored to gauge the success of your email marketing campaigns:
Open Rates: This indicates the percentage of recipients who opened your email. A higher open rate generally suggests that your subject lines and preheader text are effective. Click-Through Rates (CTR): This measures the percentage of recipients who clicked on one or more links within your email. A higher CTR implies that your email content and call-to-action are compelling. Conversion Rates: This is the percentage of recipients who completed a desired action, such as making a purchase or filling out a form, after clicking through your email. Bounce Rates: This indicates the percentage of emails that could not be delivered to the recipient's inbox. High bounce rates can harm your sender reputation. Unsubscribe Rates: This measures the percentage of recipients who opted out of your email list. A high unsubscribe rate could suggest that your content is not resonating with your audience.