What are the Key Channels to Integrate with Email Marketing?
While email remains a powerful marketing tool, integrating it with other channels can amplify its effectiveness. Some key channels to consider include:
- Social Media: Platforms like Facebook, Instagram, and LinkedIn can be used to retarget email subscribers and engage with a broader audience. - SMS: Text messages can serve as timely reminders or alerts, complementing email campaigns. - Web Push Notifications: These can be used to engage users who have visited your website but did not complete a desired action, like making a purchase. - Direct Mail: Combining digital and physical mail can create a comprehensive and memorable customer experience.