What Are the Key Components of a Well-Structured Email?
A well-structured email typically includes the following key components:
Subject Line: The subject line is the first thing recipients see and should be compelling enough to make them open the email. Preheader: This is a short summary that appears next to or below the subject line in the inbox and provides additional context. Header: The header often includes your brand logo and a navigation bar. Body: The body contains the main content of the email, divided into easily digestible sections with headings, subheadings, and bullet points. Call-to-Action (CTA): A clear and compelling CTA directs the recipient to take the desired action, such as clicking a link or making a purchase. Footer: The footer includes essential information such as contact details, social media links, and unsubscribe options.