What Are the Key Components of an Email Marketing Audit?
An effective email marketing audit should cover several key components:
List Quality: Evaluate the health of your email list by analyzing metrics like bounce rates and engagement levels. Content Review: Assess the relevance, quality, and frequency of your email content. Design: Ensure that your email design is responsive and visually appealing. Deliverability: Check your emails' deliverability rates and identify any issues affecting them. Compliance: Ensure that your email practices comply with industry regulations.