What Are the Key Components of an Email Marketing System Audit?
Deliverability - Check if your emails are successfully reaching the inbox rather than the spam folder. Tools like Return Path and Mailgun can help. Content Quality - Evaluate the quality of your email content. Are your subject lines engaging? Is the body of the email providing value to the reader? Segmentation - Assess how well you are segmenting your audience. Are you targeting the right people with the right message? Automation - Review your email automation workflows. Are they efficient? Are there any bottlenecks? Performance Metrics - Analyze key performance indicators (KPIs) like open rates, click-through rates, and conversion rates.