What Are the Key Components of QA in Email Marketing?
Several components make up the QA process in email marketing:
Content Verification: Checking for typos, grammar errors, and ensuring that the message aligns with the brand voice. Link Testing: Ensuring all hyperlinks are functional and direct users to the correct landing pages. Design Consistency: Verifying that the email renders correctly across various email clients and devices. Functional Testing: Checking interactive elements like buttons, forms, and dynamic content. Spam Testing: Ensuring the email passes spam filters and reaches the recipient's inbox.