personalised communication:

What are the Key Elements of a Personalised Email?

Personalised emails should include the following elements:
Dynamic Content: Tailor the email content based on the recipient's preferences and behaviors.
Personalised Subject Lines: Use the recipient's name or reference their past interactions.
Segmentation: Group your audience into segments based on common characteristics, such as demographics or past purchases.
Triggered Emails: Send emails based on specific actions taken by the recipient, such as abandoned cart reminders.

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