What Are the Key Elements of Complementary Formatting?
Several key elements can be used in complementary formatting, including:
Images: Use high-quality images that are relevant to your content. Avoid stock photos that feel generic. Videos: Embedding videos can increase engagement, especially for product demonstrations or testimonials. Color Schemes: Consistent use of colors that align with your brand can make your emails instantly recognizable. Fonts: Choose readable fonts and use them consistently. Avoid using too many different fonts in one email. Layout: A well-structured layout guides the reader's eye and makes the content easier to digest.