use consistent formatting:

What are the Key Elements of Consistent Formatting?

Several elements contribute to consistent formatting in email marketing:
Font Style and Size: Use the same font type and size across all your emails.
Color Scheme: Stick to a predefined color palette that aligns with your brand guidelines.
Header Structure: Use headers (H1, H2, H3) consistently to break up content.
Spacing: Maintain uniform spacing between elements to give your emails a clean look.
CTA Buttons: Ensure that your call-to-action buttons are styled similarly in each email.

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