What Are the Key Features of Twilio for Email Marketing?
Email API: Twilio's Email API allows businesses to send transactional and marketing emails at scale with high reliability and performance. SMTP Relay: This feature enables seamless integration with your existing email infrastructure, ensuring quick and easy email delivery. Marketing Campaigns: Create and manage dynamic email campaigns with tools for segmentation, personalization, and A/B testing. Deliverability Tools: Advanced tools to monitor and improve deliverability rates, ensuring your emails reach the inbox. Analytics and Reporting: Comprehensive analytics to track open rates, click-through rates, and other key metrics for optimizing email performance.