What are the Key Guidelines Set by the DMA for Email Marketing?
The DMA provides a comprehensive set of guidelines for email marketing, including:
Permission-Based Marketing: Marketers must obtain explicit consent from consumers before sending them emails. Data Security: Businesses must take steps to protect consumer data from unauthorized access and breaches. Transparency: Marketers should clearly explain how they collect, use, and store consumer data. Opt-Out Mechanisms: Every email must include a straightforward way for consumers to unsubscribe from future communications.