Here are some essential guidelines to follow in email marketing:
Consent: Always obtain permission before sending emails. This can be achieved through opt-in forms. Clear Subject Lines: Make your subject lines clear and relevant to increase the open rate. Personalization: Use personalization techniques, like addressing recipients by their name, to make emails more engaging. Unsubscribe Option: Always include an easy way for recipients to unsubscribe from your emails. Content Quality: Ensure your emails provide valuable content to the recipients.