What are the key legal requirements for email marketing?
Email marketing is governed by various laws designed to protect consumer privacy and prevent spam. The most notable regulations include the CAN-SPAM Act in the United States, the General Data Protection Regulation (GDPR) in the European Union, and the Privacy and Electronic Communications Regulations (PECR) in the UK. These laws mandate that marketers obtain explicit consent from recipients, provide clear opt-out mechanisms, and ensure transparency in their communication.