What are the Key Metrics in Email Marketing Analytics?
Open Rate: This metric indicates the percentage of recipients who opened your email. It helps determine the effectiveness of your subject lines and the timing of your sends. Click-Through Rate (CTR): This measures the percentage of recipients who clicked on one or more links in your email. It is a direct indicator of how compelling your content is. Bounce Rate: This shows the percentage of emails that could not be delivered to the recipient's inbox. High bounce rates can affect your sender reputation. Conversion Rate: This metric tracks the percentage of recipients who completed a desired action, such as making a purchase or signing up for a webinar, after clicking on your email. Unsubscribe Rate: This indicates the percentage of recipients who opted out of your email list after receiving an email. It's a measure of how relevant and engaging your content is.