When conducting a data audit, focus on the following key metrics:
Bounce Rate: High bounce rates can harm your sender reputation. Identify and remove invalid email addresses. Open Rate: This metric indicates how many recipients are opening your emails. Low open rates may signal the need for better subject lines or segmentation. Click-Through Rate (CTR): A low CTR suggests your content isnât engaging enough or your call-to-action (CTA) needs improvement. Unsubscribe Rate: High unsubscribe rates can indicate that your content isnât relevant to your audience. Spam Complaints: Frequent spam complaints can severely damage your sender reputation. Ensure your emails are relevant and not overly frequent.