While there are numerous metrics you can track, some are more crucial than others. Here's a list of the essential metrics you should pay attention to:
Open Rate: Measures the percentage of recipients who opened your email. Click-Through Rate (CTR): Indicates the percentage of recipients who clicked on one or more links in your email. Conversion Rate: The percentage of recipients who took a desired action after clicking through your email. Bounce Rate: The percentage of emails that couldn't be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opted out of your email list after receiving an email.