To make informed decisions, you should focus on the following key metrics:
Open Rate: Indicates how many recipients opened your email. Click-Through Rate (CTR): Measures how many recipients clicked on a link within your email. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who unsubscribed from your mailing list after receiving an email.