actionable information

What are the key metrics to track?

To make informed decisions, you should focus on the following key metrics:
Open Rate: Indicates how many recipients opened your email.
Click-Through Rate (CTR): Measures how many recipients clicked on a link within your email.
Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase.
Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox.
Unsubscribe Rate: The percentage of recipients who unsubscribed from your mailing list after receiving an email.

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