What are the key metrics to track using Similarweb?
When using Similarweb for Email Marketing, focus on the following key metrics:
Traffic Volume: Measure the amount of traffic generated from your email campaigns. Engagement Rate: Track metrics such as bounce rate, page views per visit, and average visit duration to gauge the effectiveness of your email content. Conversion Rate: Monitor the percentage of email recipients who take the desired action, such as making a purchase or signing up for a newsletter. Referral Sources: Identify which external sites are driving traffic to your website through email campaigns. Audience Demographics: Understand the age, gender, and geographical location of your email subscribers to create more targeted campaigns.