What are the Key Metrics to Track using Statistical Software?
When using statistical software, it’s essential to track the right metrics to gauge the success of your email campaigns. Key metrics include:
Open Rate: The percentage of recipients who open your email. It indicates the effectiveness of your subject lines and sender reputation. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. It measures engagement and the relevancy of your content. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. It reflects the overall success of your campaign. Bounce Rate: The percentage of emails that could not be delivered. High bounce rates can indicate issues with your email list quality. Unsubscribe Rate: The percentage of recipients who opt out of your email list. Monitoring this helps you understand how your content resonates with your audience.