What Are the Key Privacy Laws to Consider in Email Marketing?
1. GDPR: The General Data Protection Regulation is a comprehensive regulation that affects all email marketing campaigns targeting EU citizens. 2. CCPA: The California Consumer Privacy Act impacts how businesses handle the personal data of California residents. 3. CAN-SPAM Act: This U.S. law sets the rules for commercial email and messages, giving recipients the right to have you stop emailing them. 4. CASL: Canada's Anti-Spam Legislation regulates the sending of commercial electronic messages.