What Are the Key Regulations in Different Regions?
United States In the United States, the primary regulation is the CAN-SPAM Act. This law sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
European Union The General Data Protection Regulation (GDPR) is the cornerstone of data privacy laws in the EU. It focuses on protecting personal data and privacy for individuals, and it has significant implications for email marketing. Under GDPR, businesses must obtain explicit consent before sending marketing emails.
Canada Canadaâs anti-spam legislation (CASL) is one of the strictest in the world. It requires businesses to obtain explicit consent from recipients before sending commercial emails and provides guidelines on how consent should be obtained and documented.