Several key settings need to be verified to ensure the effectiveness of your email marketing campaigns:
Sender Authentication: This includes setting up SPF, DKIM, and DMARC records to authenticate your domain and prevent spoofing. Email List Validation: Regularly clean your email list to remove invalid or inactive email addresses. Content Filters: Ensure your email content complies with spam filters to avoid being flagged as spam. Tracking and Analytics: Verify that tracking links and UTM parameters are correctly set up to measure campaign performance.