Effective database maintenance involves several key steps:
Data Cleaning: Remove invalid, duplicate, or outdated email addresses from your list. This minimizes bounces and keeps your list healthy. Segmentation: Organize your email list based on demographics, behaviors, or preferences. This allows for more targeted and personalized email campaigns. Updating Information: Regularly update contact information to ensure accuracy. This can involve reaching out to inactive users for confirmation. Compliance Checks: Ensure your database complies with relevant data protection laws. This includes obtaining proper consent and allowing easy opt-outs.