Here are some essential steps to maintain good email hygiene:
Validate Email Addresses: Use email validation tools to check for syntax errors, domain validity, and mailbox existence. Remove Hard Bounces: Immediately remove email addresses that result in hard bounces as they indicate non-existent addresses. Segment Inactive Subscribers: Identify and segment subscribers who haven't engaged with your emails for a certain period. Send re-engagement campaigns to these segments. Monitor Engagement Metrics: Keep an eye on open rates, click-through rates, and other engagement metrics to identify patterns and areas for improvement. Use Double Opt-In: Implement a double opt-in process to ensure that subscribers genuinely want to receive your emails.