What Are the Key Steps in Updating Your Email List?
Remove Inactive Subscribers: Identify and remove subscribers who have not engaged with your emails over a certain period, typically 6-12 months. Correct Invalid Email Addresses: Use email verification tools to detect and correct invalid or misspelled email addresses. Segment Your List: Regularly update your segmentation criteria to ensure that your content remains relevant to different audience groups. Update Subscriber Preferences: Allow subscribers to update their preferences and interests, ensuring they receive content that is most relevant to them.