What Are the Key Strategies for Sustainable Email Marketing?
One of the primary strategies is to focus on list segmentation. By sending targeted emails to specific groups, we can ensure higher engagement rates and reduce the number of unwanted emails. This not only improves efficiency but also decreases energy consumption.
Another effective strategy is to use clean and minimalistic email designs. Complex designs often require more resources to load and can slow down servers. Simplifying email templates can significantly cut down on the energy used.