What are the Legal Considerations for Email Marketing in Georgia?
Businesses must comply with various legal requirements when conducting email marketing in Georgia. Key considerations include:
CAN-SPAM Act: Ensuring emails include a clear and conspicuous unsubscribe option and that the sender's identity is accurately represented. GDPR Compliance: Although GDPR is a European regulation, businesses in Georgia that deal with European customers must adhere to its guidelines. Data Privacy: Safeguarding customer data and ensuring it is used responsibly and ethically.