What are the Legal Considerations for Using PII in Email Marketing?
Legal considerations for using PII in email marketing include compliance with laws such as the GDPR, which requires companies to obtain explicit consent before collecting and using PII. The CAN-SPAM Act in the United States also sets rules for commercial emails, including requirements for transparency and the option to unsubscribe. Companies must stay updated on these regulations to avoid legal repercussions and maintain customer trust.