What are the Legal Implications of Ignoring Consent?
Ignoring consent in email marketing can lead to significant legal implications. Violations of regulations like the GDPR or CAN-SPAM Act can result in hefty fines and damage to your brandâs reputation. Non-compliance can also lead to your emails being marked as spam, reducing deliverability and harming your relationship with email service providers. Therefore, ensuring compliance with consent laws is not just a legal obligation but also a strategic necessity for any business engaged in email marketing.