What are the Legal Requirements for Footer Modules?
Compliance with legal requirements is crucial in email marketing. Here are some mandates you should be aware of:
CAN-SPAM Act: Requires a valid physical postal address and a clear unsubscribe link. GDPR: Stipulates specific conditions for data collection and privacy, especially for EU citizens. CASL: Canadian Anti-Spam Law mandates clear identification and contact details.
Failing to comply can result in hefty fines and damage to your brand’s reputation.