What Are the Legal Requirements for Opt-Out Mechanisms?
Legal requirements for opt-out mechanisms vary by region but generally include:
CAN-SPAM Act: Requires a clear and conspicuous opt-out mechanism in every email. Requests must be honored within 10 business days. GDPR: Requires explicit consent for sending marketing emails and easy opt-out options. Non-compliance can result in significant fines. CASL (Canada): Requires an unsubscribe mechanism that is functional for at least 60 days after the email is sent and requests must be processed within 10 business days.